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New DieHard tires — customers chose it before it even existed

The company was established in 1967 by Globe-Union Battery for creating batteries for the American chain of department stores “Sears”. The brand was bought by Johnson Controls and then by Advance Auto Parts and started manufacturing other products, including tires.

DieHard tires were launched in 2016, right after “Sears” managers made an interesting discovery.

Answering the question of one preferable tires out of 15 brands, most of the “Sears” customers named DieHard —though this brand hasn’t even existed.

The result of this customer research made it clear that the name sounded very convincing to potential buyers and the idea of creating such a brand was promising. This is how “Sears” started DieHard tires production.

New DieHard tires are produced by a popular brand as private label tires. The design and branding were created by the DieHard team in Chicago — these tires are authentic American tires.

Best selling new and used DieHard tires at UTires.com

DieHard Silver Touring A/S

This is considered a Tier 2 tire, meaning that it competes with some of the top brands out there. It fits very well for cars like Dodge Caravan, Acura 3.2 TL and Integra, Honda Accord, Honda Civic, Mazda 6, Toyota Camry, Toyota Corolla or Nissan Sentra. But as long as you find the right size, you can use these tires on just about any sedan or crossover.

The model features:

• Tread compound made of carbon which offers great grip both on wet and dry roads;
• Nylon belt edge layers, which are usually found in high performance tires;
• Full-depth sipes that increase the life of the tire and offer good traction on wet roads and light snow;
• Jointless, spiral-wound bead bundles that increase road comfort and reduce noise;
• Tension control technology that improves handling and steering.

New DieHard tires at UTires.com

UTires.com features a good selection of new DieHard tires and a few used ones. We offer a wide variety of models and sizes for a wide variety of vehicles. Prices start at just $47 and tread depths vary from 7 to 12, load indexes from 82 to 104. Most common speed index for this model — T (max 118 mph).

For example, you can buy a used DieHard Silver Touring with a tread depth of 8.5/32” for $47. This is a great deal, considering that a new one costs around $120.

Frequently Asked Questions

Are DieHard tires good?

Yes. New or used DieHard tires have solid quality and are definitely a reasonable choice. Drivers appreciate the ride comfort they provide, as well as long durability, good steering response and handling.

Who makes DieHard tires?

New DieHard tires are produced by a major manufacturer of tires, but unfortunately the name is not disclosed to the public.

What was the Sears tire brand?

The brand of tires chosen by the Sears company is DieHard, and you can find multiple new and used DieHard tires on this page.

Is it worth buying DieHard tires?

Yes! Even though we don’t know the exact name of the manufacturer of DieHard tires, they are produced by a well-known global company and are approved by numerous positive ratings and drivers’ comments. Feel free to try new or used DieHard tires from our selection — and let us know what you think of them.