Opening Strategy, Print Media and Outdoor Advertising

OPENING STRATEGY A realistic first-year’s budget is at least 10 percent of projected gross sales. Some stores have done well with a big opening campaign then coasted on a large amount of word-of-mouth advertising. The most successful loudest though use regular media advertising. The opening phase of your advertising program will be the key to […]

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Designing Flyers, Mailers, Brochures and Promotion

FLYERS & MAILERS Handbills Handbills can be an inexpensive and highly effective form of advertising for small-business owners. They are especially useful to announce your grand opening for periodic reminders of the merchandise and services (if any) that you offer and for advertising special sales. Plan handbills carefully with attention to layout message appeal headlines […]

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Choosing Name, Operating Hours and Services After the Sale (tire shop)

CHOOSING A NAME From an advertising standpoint the best name for your business is one that describes your tire business e.g. “One Stop Tire Center.” When businesses strive for uniqueness by using non-descriptive names many potential customers pass them by not realizing the business offers the very product they need. This word of caution also […]

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Replacing Tires, Fixing Flats and Other Auto Services

REPLACING A TIRE It is not our purpose to give you instruction in the technical or mechanical aspects of removing and replacing tires. Manufacturers of air-fed tire-changing equipment help buyers learn how to operate it. The purpose of this report is to show you how to run a tire store based on the expertise in […]

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Estimation of Sales and Profits and The Business Plan (tire shops)

ESTIMATING SALES AND PROFITS Whether the primary purpose of a projected operating statement is to obtain a bank loan estimate cash requirements or provide information for management planning you should create such a statement BEFORE you start your business. Later as operating data become available update and refine your projections regularly. The steps for estimating […]

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Financing and Additional Business Resources for Tire Shops

FINANCING Raising start-up capital and financing ongoing operations is clearly a wide-ranging subject. It sometimes seems impossible to separate the myriad details you need to be aware of in order to put your business on a firm financial footing. Do not worry needlessly about any bewilderment you may initially experience. Veteran financial planners are the […]

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Fixtures, Valve Stems, Weights, Patching, Materials and Insurance (tire business)

FIXTURES The broad category of “fixtures” can include such items as partitions paneling signage storage shelves and/or cabinets lighting checkout counter(s) and all shelves tables’ stands wall systems and showcases and related hardware for product display. The cost of fixtures depends upon a number of variables including: the shop’s location, its size and present condition, […]

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Your Tire Product Lineup and When to Sell Retreads

A LOOK AT YOUR PRODUCT Tires are divided into several categories and subcategories by industry custom. For the most part the vocabulary of the business is well established and standardized. The broadest classifications are tubeless and tube tires. All manufacturers produce a tubeless tire as their basic product. These days tubes are put into tires […]

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Tire Inventory Management and Dealing with Suppliers

INVENTORY MANAGEMENT To a large degree your success will be determined by how well you can manage your inventory. There is more to inventory control than just simply buying new products. You have to know what to buy when to buy it and how much to buy. In order to do this you have to […]

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